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A named neighborhood connected most
The ads that named a real place, from Atherton to Blackhawk to the Oakland Hills, earned the most clicks. A Dreamforce visitor could picture exactly where the home sits.
For four days, 38 Compass agents and teams across Northern California saturated tech's hottest conference of the year.
Dreamforce's audience spent the week reading SFGATE and walking the halls of Moscone Center, and Compass was in both places.
These are the publications Dreamforce's audience read most during the conference.
| Publication | Ad appearances | Engagement rate | |
|---|---|---|---|
| 01 | 401.3K | 0.91% | |
| 02 | 95.0K | 0.21% | |
| 03 | 49.7K | 0.31% | |
| 04 | 37.5K | 0.34% | |
| 05 | 22.6K | 0.35% |
Beyond the top five, Compass appeared across national business coverage like Business Insider and Reuters, Bay Area newsrooms like The San Francisco Chronicle and The Mercury News, tech coverage like TechCrunch, and luxury lifestyle titles like Harper's Bazaar and Esquire. The top five accounted for 59% of every Display appearance, and each one earned an engagement rate above the 0.18% national average.
Compass fenced 15 venues, from Moscone Center to the conference hotels and private airfields. When a device stepped inside one, Compass followed it across its screens for the rest of the week.
Moscone Center, where the conference took place, accounted for 89% of geofenced appearances, putting Compass in front of attendees where they spent the week. Across every venue, geofenced ads earned a 0.19% engagement rate, inside the 0.10% to 0.25% range that marks healthy awareness for location-based ads.
The ads that named a real place, from Atherton to Blackhawk to the Oakland Hills, earned the most clicks. A Dreamforce visitor could picture exactly where the home sits.
Photography of the full property from outside, the facade, the grounds, an aerial over the estate, earned a 37% higher engagement rate than interior details. In a single glance, the whole home told the story at once.
Final ads saved in one Google Drive folder per agent, with files named Agent Name · Address · Dreamforce 2027.
Standard · 600 × 500 px (required)Vertical · 600 × 1200 px (optional)Each file under 150KB
Up to eight ads per campaign, four of each size, so each ad gets enough appearances to show what connected.